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Binance Perfume Launch VERY FISHY? | EVM News

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Is Binance perfume smelling fishy?

YEREVAN (CoinChapter.com) — Binance, the world’s largest crypto exchange, has launched a weird campaign to draw women into the crypto world this International Women’s Day. Notably, the exchange has introduced a perfume dubbed “Crypto.”

Rachel Conlan, the global chief marketing officer at Binance, highlighted the campaign’s aim: To foster fun discussions about women in crypto. In doing so, the exchange has ignored selling “CRYPTO” perfume bottles. Instead, it has been offering the product’s samples at pop-up stands in a Bahrain mall.

“Our aim with this campaign, crafted by women, was simple and pure,” Conlan said, adding:

“We wanted to ignite conversation about the gender gap in the industry and inspire more women to venture into this space. It was not about marketing a new ‘Crypto’ fragrance, we chose to be bold and unconventional in our messaging.”

Binance perfume lunch tweet. Source: X

Also, as Conlan noted, the first 5,000 women to complete a beginner’s course on Binance Academy will receive $25 in USDT as part of the campaign.

Conlan pointed out the campaign’s objective to dispel the crypto industry’s male-dominated image and make it more welcoming for everyone. This effort underlines Binance’s commitment to enhancing gender diversity within the crypto sphere, where women are currently underrepresented both as users and founders.

This campaign unfolds against the backdrop of Binance’s ongoing legal issues, including potential jail time for Changpeng Zhao and the aftermath of a lawsuit against Binance.US by the U.S. Securities and Exchange Commission (SEC).

After admitting to illegal financial practices, the company and its co-founder, Changpeng Zhao, agreed to pay the U.S. authorities a $4.3 billion fine. The American branch, Binance.US, significantly reduced its workforce and experienced a 75% drop in trading revenue. Despite these setbacks, Binance’s global trading activities recently achieved a six-month peak.

Binance.US trading volume
Binance.US trading volume. Source: Coinpaprika

For what it may seem, Binance is attempting to explore unrelated business avenues as the lawsuit against it drags on. Financial companies sometimes implement diversification strategies. For instance:

  • Virgin Group transitioned from a music record business to airlines, space travel, and health services.
  • Berkshire Hathaway expanded from textiles to include insurance, energy, and food sectors.
  • Tesla, Inc., known for electric vehicles, explored solar energy and cryptocurrency investments.

Nonetheless, Binance’s foray into the perfume market — amidst its legal challenges — represents a creative marketing strategy rather than a lack of innovation. In other words, the company is looking for alternatives in case its exchange business goes kaput.

Anyway, good luck, Binance, with the new ventures! From the world’s leading exchange to a perfume bottle seller, you have come a long way (pun intended).


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Hamster Kombat Reaches 239M Users in 81 Days | EVM News

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Hamster Kombat Reaches 239M Users in 81 Days

YEREVAN (CoinChapter.com) — Telegram founder Pavel Durov announced that Hamster Kombat has reached 239 million users in just 81 days.

Hamster Kombat’s viral success has been phenomenal. Since its launch in March 2024, the game has attracted over 200 million players. Durov highlighted some impressive metrics, including the game reaching 100 million monthly users in just 73 days. The game continues to grow, adding 4-5 million new users daily. This makes it one of the fastest-growing digital services globally.

Durov shared these insights on his Telegram channel, which has 2.7 million subscribers. He emphasized that the game’s popularity could introduce many people to Web3 and blockchain technology.

Hamster Kombat’s Explosive Growth: 239M Users in 3 Months. Source: Du Rove’s Channel

Hamster Kombat Prepares for Token Launch on TON Blockchain in July 2024

Hamster Kombat’s upcoming token launch on the TON blockchain is highly anticipated. The project’s roadmap shows that on-chain infrastructure and in-game wallet implementation were completed in June 2024. Players have been able to link their TON wallets in the game since June.

Durov mentioned that the token minting would happen soon. He stated,

“Soon, Hamster’s team will mint its token on TON, introducing the benefits of blockchain to hundreds of millions of people.”

The official website suggests that in-game token utility will roll out in July 2024. The exact date for the token launch has yet to be confirmed. However, the developers have been preparing the community through frequent updates on social media.

Hamster Kombat’s official website suggests that in-game token utility will be rolled out in July 2024. Source: Hamster Kombat
Hamster Kombat’s official website suggests that in-game token utility will be rolled out in July 2024. Source: HamsterKombat

Game Sets Guinness Records and Boosts Engagement with New Levels

Hamster Kombat has set several Guinness World Records. The game’s YouTube channel has gained over 10 million subscribers in just six days, 13 hours, and 15 minutes. This milestone surpasses the growth rate of even Mr. Beast’s channel.

The game offers various ways for players to earn coins. One method involves watching YouTube content, where players earn 100,000 coins for each video viewed. This strategy has significantly boosted the game’s social media presence.

One of Hamster Kombat’s social media posts stresses that in-game profit per hour is the primary metric players should prioritize ahead of its token launch. Source: Hamster Kombat
One of Hamster Kombat’s social media posts stresses that in-game profit per hour is the primary metric players should prioritize ahead of its token launch. Source: HamsterKombat

The developers have also introduced a new level for players’ hamster avatars. Reaching the “Creator” level requires accumulating 18 billion in-game coins. This has added another layer of engagement for the players.

The 11th and final level players can reach as a hamster CEO -
The 11th and final level players can reach as a hamster CEO – “The Creator”. Source: HamsterKombat

Hamster Kombat’s success raises interesting questions about Web3 games. These games could potentially serve as an alternative universal basic income (UBI) mechanism. Players trade their time for in-game entertainment and education about cryptocurrencies.

Hamster Kombat’s approach to social media growth has resulted in staggering metrics. The game’s YouTube channel has 32 million subscribers since its launch in May 2024. Its X profile has 11.3 million followers, and its Telegram channel has 49.4 million subscribers.


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Binance Celebrates 7th Anniversary with 200 Million Users | EVM News

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Binance Celebrates 7th Anniversary with 200 Million Users

Key Takeaways:

  1. Binance Celebrates 7th Anniversary: Binance marks its seventh anniversary with over 200 million users worldwide.
  2. ‘Be Binance’ Campaign Launch: The campaign rewards customers with activities and contests across 19 countries.
  3. Educational Focus for Growth: Binance emphasizes education to reach the goal of one billion Web3 users.

YEREVAN (CoinChapter.com) — Binance, the world’s largest cryptocurrency exchange, is marking its seventh anniversary. The exchange now has over 200 million users worldwide, highlighting its significant presence in the digital asset industry.

Binance’s 7th Anniversary Campaign Announcement. Source: TOBTC

Binance Celebrates 200 Million Users with Global ‘Be Binance’ Campaign

To commemorate this milestone, Binance has introduced a campaign called “Be Binance.” Rachel Conlan, Binance’s chief marketing officer, stated that the campaign aims to reward and celebrate the company’s loyal customers.

“Through determination, curiosity, and responsibility, we’ve faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values: humility, kindness, collaboration, and gratitude,”

Conlan said.

The “Be Binance” campaign includes activities such as in-person meet-ups, virtual events, and social media contests. The campaign will occur in 19 countries, including the United Arab Emirates, Australia, New Zealand, Bulgaria, Spain, and Benin. Participants can win a share of $7,000 worth of Binance’s BNB tokens and other merchandise.

Education Key to Binance’s Massive User Growth and Trading Volume

Binance sees substantial growth potential beyond its current user base. Rachel Conlan emphasized the importance of education in attracting more users.

“Education and raising awareness are absolutely key. 200 million+ is an impressive number, but both the industry and our user base still have massive potential for growth,”

she said.

Binance’s daily trading volume exceeds $25.3 billion, making it more than seven times larger than Coinbase, which has a daily trading volume of $3.3 billion. The exchange gained its first 100 million users in five years and reached 200 million in two more years. Over 30 million new users joined in the first half of 2024.

Top crypto exchanges. Source: CoinMarketCap
Top crypto exchanges. Source: CoinMarketCap

Binance Sets Sights on One Billion Web3 Users with ‘Be Binance’ Campaign

Binance aims to reach one billion Web3 users.

“A few years ago, 200 million users looked like something from a sci-fi movie. Today, onboarding the first billion to Web3 feels like an attainable target,”

Conlan said.

The “Be Binance” campaign is part of this effort, offering activities and educational initiatives.


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US Job Market Slump Could Fuel Bitcoin Prices | EVM News

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US Job Market Slump Could Fuel Bitcoin

YEREVAN (CoinChapter.com) — The US job market is showing signs of weakening, which might boost Bitcoin prices. The unemployment rate in the US rose to 4.1%, surpassing the anticipated 4.0%. This is the highest level since December 2021.

In June, the US economy added 206,000 jobs. This figure exceeded the expected 191,000 but fell short compared to May’s revised 218,000 jobs. The Bureau of Labor Statistics released this data on July 5.

US Employment Data Summary – June 2024. Source: Bureau of Labor Statistics

A weakening labor market in the US could serve as a positive catalyst for Bitcoin prices. Jag Kooner, head of derivatives at Bitfinex, stated,

“If the NFP report shows weaker-than-expected job growth, it could increase expectations for future rate cuts, which might bolster Bitcoin prices as investors seek alternative assets in anticipation of a looser monetary policy.”

Bitcoin prices have been in a downtrend for over a month. The cryptocurrency has fallen below the significant $60,000 mark, reaching a four-month low. On July 5, Bitcoin dropped over 10.5% in 24 hours, hitting $53,550, according to Bitstamp data.

BTC/USD, YTD chart. Source: TradingView
BTC/USD, YTD chart. Source: TradingView

The last time Bitcoin traded at this level was in February 2024. Some traders worry the bull cycle might have ended, while others see the current correction as typical. The analyst Rekt Capital noted,

“This pullback is -21% deep & 45 days long. In this cycle, average retrace depth is -22% & average retrace duration is 42 days. In terms of retrace depth, this is almost an average retrace. In terms of retrace duration, this is an above-average pullback.”

BTC/USD, 1-week chart. Source: Rekt Capital
BTC/USD, 1-week chart. Source: Rekt Capital

Bitcoin ETFs Face Net Negative Outflows

Institutional inflows from US spot Bitcoin exchange-traded funds (ETFs) have been lagging. US ETFs are on track for their third consecutive week of net negative inflows. This week alone has seen over $315 million in cumulative net outflows, according to Dune data.

Bitcoin ETF net weekly flows. Source: Dune
Bitcoin ETF net weekly flows. Source: Dune

Kooner believes Bitcoin ETF flows could see an uptick if the weakening labor market drives expectations of an interest rate cut. He said,

“Bitcoin ETF flows might see an uptick if market participants believe that economic uncertainty will drive the Fed towards eventual rate cuts, enhancing the appeal of Bitcoin as an inflation hedge. However, significant inflows would depend on broader market sentiment and risk appetite.”

Summary of Key Points

  1. Unemployment Rate: Rose to 4.1%, highest since December 2021.
  2. Job Additions: 206,000 jobs added in June, lower than May’s revised 218,000.
  3. Bitcoin Prices: In downtrend, dropped to $53,550 on July 5.
  4. Bitcoin ETFs: Third week of net negative inflows, over $315 million outflows this week.
  5. Market Sentiment: Cautious with potential interest rate cuts being monitored.


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